Hebei Shuangxing Seeds Company Hosts The 2nd Watermelon Carnival in Shijiazhuang

On May 31, Hebei Shuangxing Seeds Co., Ltd. successfully held its 2nd Watermelon Carnival in Shijiazhuang. Centered around watermelons, the event combined fruit tasting, interactive activities, farmer-direct sales, and public welfare initiatives, offering local residents a sweet early-summer experience while creating a direct market linkage platform for growers.

As a leading seed enterprise in Shijiazhuang, Shuangxing Seeds Company has long been dedicated to the breeding of high-quality watermelons and melons. Since the 1970s, the company pioneered the "small arch shelter + plastic mulch" double-covering early-ripening cultivation technique, which was nationally promoted by the State Science and Technology Commission in 1983. Its "Shuangxing" and "Xingyan" series of watermelon varieties have gained wide recognition from growers and consumers.

The carnival invited citizens, purchasing groups, and fruit vendors, along with farmers growing Shuangxing's varieties for on-site direct sales. By cutting out intermediaries, residents could purchase fresh, high-quality melons conveniently, while farmers increased their income and expanded sales channels.

In addition, the company demonstrated its commitment to social responsibility by donating watermelons and melons to the elderly in nursing homes and frontline sanitation workers.

Shuangxing Seeds Company remains dedicated to seed innovation, promoting agricultural development and rural revitalization. Going forward, the company will continue to develop superior seed varieties and build more farmer-benefiting platforms to support the high-quality growth of local specialty agriculture.